000 01993cam a2200373 a 4500
001 17301497
003 APU
005 20150813094311.0
008 120516s2013 flua b 001 0 eng
010 _a 2012017900
020 _a9781439880432 (hbk.)
040 _aDLC
_cAPU
_dANA
_beng
042 _apcc
050 0 0 _aHM741
_b.K49 2013
082 0 0 _a302.3
_223
_bKEY 2013
100 1 _aKeyes, Jessica,
_d1950-
_91033
245 1 0 _aEnterprise 2.0 :
_bsocial networking tools to transform your organization /
_cJessica Keyes.
260 _aBoca Raton, FL :
_bCRC Press,
_cc2013.
300 _axiv, 411 p. :
_bill. ;
_c25 cm.
500 _a"An Auerbach book."
504 _aIncludes bibliographical references and index.
520 _a"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--
650 0 _aSocial networks.
_91045
650 0 _aWeb 2.0.
_911203
650 0 _aInformation technology.
_972
650 0 _aManagement.
_9933
650 7 _aBUSINESS & ECONOMICS / Management Science
_2bisacsh.
_911204
650 7 _aBUSINESS & ECONOMICS / Project Management
_2bisacsh.
_95803
650 7 _aCOMPUTERS / Information Technology
_2bisacsh.
_911205
856 4 2 _3Cover image
_uhttp://jacketsearch.tandf.co.uk/common/jackets/covers/weblarge/978143988/9781439880432.jpg
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook
999 _c6033
_d6033