000 01061cam a22002774a 4500
001 14678429
003 APU
005 20150325165334.0
008 061221s2007 nju 001 0 eng
010 _a 2006102241
020 _a9780470113455 (hbk.)
020 _a0470113456 (hbk.)
040 _aDLC
_cAPU
_dSM
_beng
050 0 0 _aHF5415.1265
_b.S36 2007
082 0 0 _a658.872
_222
_bSCO 2007
100 1 _aScott, David Meerman.
_911243
245 1 4 _aThe new rules of marketing and PR :
_bhow to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /
_cby David Meerman Scott.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons, Inc.,
_cc2007.
300 _axx , 275 p. ;
_c23 cm.
500 _aIncludes index.
650 0 _aInternet marketing.
_92843
650 0 _aPublic relations.
_911244
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook
999 _c6054
_d6054