000 01092 am a2200337ua 4500
001 011297912
003 APU
005 20160203051504.0
008 961118s1997 enka || 001 ||eng
015 _aGB9674866
_2bnb
020 _a0132631202 (pbk.)
020 _a9780132631204 (pbk.)
035 _a(UkOxU)O504352514
040 _aUkOxU
_dSM
_beng
_cAPU
050 1 4 _aHF5415
_b.K68 1997
082 0 4 _a658.8
_220
_bKOT 1997
100 1 _aKotler, Philip.
_93038
245 1 0 _aMarketing :
_ban introduction /
_cPhilip Kotler, Gary Armstrong.
250 _a4th ed.
260 _aUpper Saddle River, N.J ;
_aLondon :
_bPrentice Hall International,
_cc1997.
300 _axxix, 585, [115] p. :
_bcol.ill. ;
_c26 cm.
500 _a"International edition".
500 _aPrevious ed.: 1993.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9878
653 1 _aMarketing
690 7 _aManagement and Business Studies
_2blcoll
700 1 _aArmstrong, Gary
_q(Gary M.)
_94412
942 _2lcc
_cBook
_07
999 _c6146
_d6146