| 000 | 00828nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20151006051503.0 | ||
| 008 | 130708b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259060762 (pbk.) | ||
| 020 | _a1259060764 (pbk.) | ||
| 040 |
_aAPU _beng _cAPU _dANA |
||
| 050 |
_aHF5415.13 _b.P47 2014 |
||
| 082 |
_a658.8 _bPER 2014 |
||
| 100 | 1 |
_aPerreault, William D. _98741 |
|
| 245 | 1 | 0 |
_aBasic marketing : a marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a19th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2014. |
||
| 300 |
_axl, 726 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement _97276 |
|
| 700 | 1 |
_aCannon, Joseph P. _911618 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _911619 |
|
| 942 |
_2lcc _cBook _010 |
||
| 999 |
_c6276 _d6276 |
||