| 000 | 01441cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 17081417 | ||
| 003 | APU | ||
| 005 | 20160220051503.0 | ||
| 008 | 111212s2013 nyua b 001 0 eng | ||
| 010 | _a 2011051073 | ||
| 020 | _a9780071086967 (pbk.) | ||
| 020 | _a007108696X (pbk.) | ||
| 035 | _a(OCoLC)ocn768480373 | ||
| 040 |
_aDLC _beng _cDLC _dANA |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2013 |
| 082 | 0 | 0 |
_a658.8 _223 _bZEI 2013 |
| 100 | 1 |
_aZeithaml, Valarie A. _97835 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axxvii, 642 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _97837 |
|
| 650 | 0 |
_aCustomer services. _93984 |
|
| 650 | 0 |
_aMarketing. _9878 |
|
| 700 | 1 |
_aBitner, Mary Jo. _97838 |
|
| 700 | 1 |
_aGremler, Dwayne D. _98820 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _021 |
||
| 999 |
_c6279 _d6279 |
||