000 01273cam a2200325 a 4500
001 3963292
003 APU
005 20150814113707.0
008 960318s1996 ilua b 001 0 eng
010 _a 94068800
020 _a0844258318 (hbk.)
020 _a9780844258317 (hbk.)
040 _aDLC
_cDLC
_dWAN
_dANA
_beng
050 0 0 _aP90
_b.J39 1996
082 0 0 _220
_a302.23
_bJAW 1996
100 1 _aJawitz, William.
_912107
245 1 0 _aUnderstanding mass media /
_cWilliam Jawitz.
250 _a5th ed.
260 _aLincolnwood, Ill. :
_bNational Textbook Co.,
_cc1996.
300 _axv, 512 p. :
_bill. (some col.) ;
_c24 cm.
500 _aRev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.
504 _aIncludes bibliographical references and index.
650 0 _aMass media.
_91258
700 1 _aSchrank, Jeffrey.
_tUnderstanding mass media.
_912108
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0602/94068800-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0737/94068800-b.html
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cBook
_05
999 _c6578
_d6578