| 000 | 01127nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 015456082 | ||
| 003 | APU | ||
| 005 | 20150318113204.0 | ||
| 008 | 090902s2010 mauab b 001 0 eng|d | ||
| 015 |
_aGBB0B7897 _2bnb |
||
| 020 | _a9780132465496 (pbk.) | ||
| 020 | _a0132465493 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dANA |
||
| 042 | _aukblcatcopy | ||
| 050 |
_aHF5415.135 _b.K47 2010 |
||
| 082 | 0 | 4 |
_a658.8 _222 _bKER 2010 |
| 100 | 1 |
_aKerin, Roger A. _911624 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a12th Int. ed. | ||
| 260 |
_aBoston, [Mass.] ; _aLondon : _bPearson, _cc2010. |
||
| 300 |
_axi, 708 p. : _bill., map ; _c28 cm. |
||
| 500 | _aPrevious ed.: 2007. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 650 | 0 |
_aStrategic planning. _9123 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _99286 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aPeterson, Robert A. _912128 |
|
| 942 |
_2lcc _cBook _04 |
||
| 999 |
_c6593 _d6593 |
||