000 00996cam a2200301 i 4500
001 17737495
003 APU
005 20160121051503.0
008 130514s2013 vra b 001 0 eng
010 _a 2012554109
020 _a9780195573558 (pbk.)
020 _a0195573552 (pbk.)
040 _aDLC
_beng
_cDLC
_erda
_dANA
042 _apcc
043 _au-at---
050 0 0 _aHF5415
_b.S53 2013
082 _a658.8
_bSHA 2013
100 1 _aSharp, Byron.
_912139
245 1 0 _aMarketing :
_btheory, evidence, practice /
_cByron Sharp.
260 _aSouth Melbourne, Victoria :
_bOxford University Press,
_c2013.
300 _aliv, 609 p. :
_c25 cm.
_bill. ;
504 _aIncludes bibliographical references (pages 572-596) and index.
650 0 _aMarketing.
_9878
650 0 _aMarketing
_zAustralia
_vCase studies.
_912140
906 _a7
_bcbc
_corigres
_d3
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_03
999 _c6599
_d6599