000 | 00996cam a2200301 i 4500 | ||
---|---|---|---|
001 | 17737495 | ||
003 | APU | ||
005 | 20160121051503.0 | ||
008 | 130514s2013 vra b 001 0 eng | ||
010 | _a 2012554109 | ||
020 | _a9780195573558 (pbk.) | ||
020 | _a0195573552 (pbk.) | ||
040 |
_aDLC _beng _cDLC _erda _dANA |
||
042 | _apcc | ||
043 | _au-at--- | ||
050 | 0 | 0 |
_aHF5415 _b.S53 2013 |
082 |
_a658.8 _bSHA 2013 |
||
100 | 1 |
_aSharp, Byron. _912139 |
|
245 | 1 | 0 |
_aMarketing : _btheory, evidence, practice / _cByron Sharp. |
260 |
_aSouth Melbourne, Victoria : _bOxford University Press, _c2013. |
||
300 |
_aliv, 609 p. : _c25 cm. _bill. ; |
||
504 | _aIncludes bibliographical references (pages 572-596) and index. | ||
650 | 0 |
_aMarketing. _9878 |
|
650 | 0 |
_aMarketing _zAustralia _vCase studies. _912140 |
|
906 |
_a7 _bcbc _corigres _d3 _encip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _03 |
||
999 |
_c6599 _d6599 |