000 00880nam a2200229 a 4500
001 ukm03458872
003 APU
005 20160309051504.0
008 110315s2009 my ac 001 0 eng
020 _a9789834480035 (pbk.)
040 _aUKM
_beng
_cAPU
_dANA
050 0 0 _aHD9980.5
_b.S47 2009
082 0 0 _a658.800720595
_bSER 2009
_222
245 0 0 _aServices management and marketing :
_bstudies in Malaysia /
_ceditors Aliah Hanim Mohd. Salleh ... [et al.]
260 _aBangi, Selangor :
_bGraduate School of Business, Universiti Kebangsaan Malaysia,
_cc2009.
300 _axxxvii, 365 p. :
_bill. ;
_c24 cm.
504 _a Includes bibliographical references and index.
650 0 _aService industries
_xMarketing
_xResearch
_zMalaysia
_912899
650 0 _aCustomer services
_xMarketing
_xResearch
_zMalaysia
_912900
700 0 _aAliah Hanim Mohd. Salleh
_912901
942 _2lcc
_cBook
_010
999 _c7024
_d7024