000 | 02145cam a22003378a 4500 | ||
---|---|---|---|
001 | 16048828 | ||
003 | APU | ||
005 | 20160309051502.0 | ||
008 | 100111s2010 nyu 000 0 eng | ||
010 | _a 2010000884 | ||
020 | _a9780273722335 (pbk.) | ||
040 |
_aDLC _cDLC _dANA _dSUE _beng |
||
050 | 0 | 0 |
_aHB171.5 _b.S56 2010 |
082 | 0 | 0 |
_a330 _222 _bSLO 2010 |
100 | 1 |
_aSloman, John, _d1947- _91747 |
|
245 | 1 | 0 |
_aEconomics for business / _cJohn Sloman, Kevin Hinde and Dean Garratt. |
250 | _a5th ed. | ||
260 |
_aHarrow, England ; _aNew York : _bFinancial Times/Prentice Hall, _cc2010. |
||
300 |
_axxxiii, 742 p. : _bill. ; _c27 cm. |
||
500 | _aIncludes index. | ||
505 | 0 | _aThe business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy. | |
650 | 0 |
_aEconomics. _91586 |
|
650 | 0 |
_aBusiness. _91766 |
|
650 | 0 |
_aCommerce. _91395 |
|
650 | 0 |
_aManagerial economics. _91750 |
|
700 | 1 |
_aHinde, Kevin. _91767 |
|
700 | 1 |
_aGarratt, Dean. _91769 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _017 |
||
999 |
_c715 _d715 |