000 01237pam a2200349 a 4500
001 015358116
003 APU
005 20150325122813.0
008 090824s2010 enka b 001 0 eng|d
015 _aGBA985349
_2bnb
020 _a9781856178204 (pbk.)
040 _aStDuBDS
_beng
_cStDuBDS
_dBAHAR
_dTPA
042 _aukblcatcopy
050 0 0 _aG155.A1
_bD47 2010
082 0 0 _a338.47910688
_222
_bDES 2010
245 0 0 _aDestination branding :
_bcreating the unique destination proposition /
_cNigel Morgan and Annette Pritchard, Roger Pride.
250 _aRev. 2nd ed.
260 _aAmsterdam :
_bButterworth-Heinemann,
_cc2010.
300 _axxxvii, 314 p. :
_bill. ;
_c24 cm.
500 _aPrevious ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
_xTourism.
_913565
650 0 _aTourism
_xMarketing.
_92702
690 7 _aManagement and Business Studies
_2blcoll
700 1 _a Morgan, Nigel.
_913566
700 1 _aPritchard, Annette.
_913567
700 1 _aPride, Roger.
_913568
942 _2lcc
_cBook
999 _c7405
_d7405