000			02189cam a2200385 a 4500
001			14859554
003			APU
005			20150612110837.0
008			070522s2007 nyuab b 001 0 eng
010			_a 2007021359
020			_a9780446536431 (pbk.)
020			_a0446536431 (pbk.)
035			_a(OCoLC)ocn134992552
035			_a(OCoLC)134992552
040			_aDLC _cDLC _dWAN _dSUE _beng
043			_an-us---
050	0	0	_aHB3505 _b.P44 2007
082	0	0	_222 _a303.4973 _bPEN 2007
100	1		_aPenn, Mark J. _93217
245	1	0	_aMicrotrends : _bthe small forces behind tomorrow's big changes / _cMark J. Penn ; with E. Kinney Zalesne.
260			_aNew York : _bTwelve, _cc2007.
300			_axxviii, 608 p. : _bill., map ; _c17 cm.
504			_aIncludes bibliographical references (p. 523-586) and index.
520			_aPollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
650		0	_aSocial influence. _99079
650		0	_aSocial change. _93218
651		0	_aUnited States _xPopulation _xSocial aspects. _914738
700	1		_aZalesne, E. Kinney. _93220
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0718/2007021359.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _01
999			_c7894 _d7894