| 000 | 00838cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 17064686 | ||
| 003 | APU | ||
| 005 | 20160224051504.0 | ||
| 008 | 111201s2013 nyua 001 0 eng | ||
| 010 | _a2011049516 | ||
| 020 | _a9780071326377 (pbk.) | ||
| 020 | _a0071326375 (pbk.) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M85 2013 |
| 082 |
_a658.802 _bMUL 2013 |
||
| 100 | 1 |
_aMullins, John W. _q(John Walker) _915085 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axxi, 547 p. : _bill. ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 700 | 1 |
_aWalker, Orville C. _98235 |
|
| 942 |
_2lcc _cBook _023 |
||
| 999 |
_c8060 _d8060 |
||