| 000 | 01374cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 16063654 | ||
| 003 | APU | ||
| 005 | 20160203051502.0 | ||
| 008 | 100121s2011 mauab b 001 0 eng | ||
| 010 | _a 2010001491 | ||
| 015 |
_aGBB059585 _2bnb |
||
| 016 | 7 |
_a015549458 _2Uk |
|
| 020 | _a9780205719112 (pbk.) | ||
| 020 | _a0205719112 (pbk.) | ||
| 035 | _a(OCoLC)ocn501404165 | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 050 | 0 | 0 |
_aP90 _b.V58 2011 |
| 082 | 0 | 0 |
_a302.23 _222 _bVIV 2011 |
| 100 | 1 |
_aVivian, John. _92087 |
|
| 245 | 1 | 4 |
_aThe media of mass communication / _cJohn Vivian. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bAllyn & Bacon, _cc2011. |
||
| 300 |
_axxiv, 480 p. : _bill. (chiefly col.), col. map ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics. | |
| 650 | 0 |
_aMass media. _91258 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _07 |
||
| 999 |
_c838 _d838 |
||