000			02314cam a22004214a 4500
001			16987669
003			APU
005			20150407171354.0
008			130121s2012 njua b 001 0 eng
010			_a 2011041422
020			_a9781118065716 (hbk.)
020			_a1118065719 (hbk.)
035			_a(OCoLC)ocn757838262
040			_aDLC _beng _cDLC _dANA
042			_apcc
043			_an-us---
050	0	0	_aHG181 _b.E47 2012
082	0	0	_a332.10688 _223 _bEHR 2012
100	1		_aEhrlich, Evelyn, _d1950- _92380
245	1	4	_aThe financial services marketing handbook : _btactics and techniques that produce results / _cEvelyn Ehrlich and Duke Fanelli.
250			_a2nd ed.
260			_aHoboken, N.J. : _bBloomberg Press, _cc2012.
300			_axi, 196 p. : _bill. ; _c26 cm.
490	1		_aBloomberg financial series
500			_aSeries data from the jacket.
504			_aIncludes bibliographical references and index.
520			_a"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--
650		0	_aFinancial services industry _zUnited States _xMarketing. _92381
650		0	_aFinancial planners _xMarketing. _92382
650		0	_aCustomer relations. _91096
650		0	_aFinancial services industry _xComputer network resources. _92383
700	1		_aFanelli, Duke, _d1954- _92384
830		0	_aBloomberg financial series. _92385
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1208/2011041422-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c955 _d955