000			03333pam a2200301 a 4500
001			000022721623
003			APU
005			20160219051504.0
008			010531s2001 at a b 001 0 eng d
020			_a0471341266 (pbk.)
020			_a9780471341260 (pbk.)
040			_aAPU _beng _dSARA _dSUE _cAPU
041	0		_aeng
050	0	0	_aHD30.4 _b.C38 2001
082	0	0	_221 _a650.072 _bCAV 2001
100	1		_aCavana, R. Y. _918802
245	1	0	_aApplied business research : _bqualitative and quantitative methods / _cRobert Y. Cavana, Brian L. Delahaye, Uma Sekaran.
260			_aMilton, Qld. : _bJohn Wiley & Sons Australia, _cc2001.
300			_axvi, 472 p. : _bill. ; _c25 cm.
500			_aIncludes index.
500			_aPreviously published as: Research methods for business : a skill-building approach.
505	0		_aPart I. A Scientific Approach to Business Research: 1. Introduction to business research; 2. Scientific investigations and the research process -- Part II. Initial Stages and Design of a Research Project: 3. Preliminary information gathering and problem definition; 4. Framework development and research objectives; 5. Research design and planning -- Part III. Qualitative Business Research: 6. Qualitative data gathering; 7. Qualitative data analysis and interpretation -- Part IV. Quantitative Business Research: 8. Measurement of variables; 9. Scaling, reliability and validity; 10. Questionnaire design; 11. Sampling design; 12. Experimental designs; 13. Quantiative data analysis and interpretation -- Part V. Research Reporting and Managerial Decision Making: 14. Research reporting; 15. Managerial decision making and evaluating research -- References -- Appendices -- Glossary.
520			_aThis book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product. Applied Business Research is aimed at improving students' understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It explores the various analytical approaches, including both constant comparative analysis and statistics. Above all, it details the full research cycle, from the research catalyst and definition of research objectives to the management of the research project and the writing of the final report. The book emphasises a practical orientation, focusing on the development of research questions and the use of research methods for effective decision making in business.
650		0	_aBusiness _xResearch _xMethodology. _94540
700	1		_aDelahaye, Brian L., _41946- _918803
700	1		_aSekaran, Uma. _94555
942			_2lcc _cBook _018
999			_c9877 _d9877