Asia Pacific University Library catalogue


Dainton, Marianne

Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University. - 4th ed. - Los Angeles : SAGE, c2019. - xv, 272 pages : illustration ; 24 cm.

Includes bibliographical references (pages 249-267) and index.

Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.

9781506315478 (pbk.)

2017039906


Communication--Philosophy.

P90 / .D35 2019

302.2/01