Asia Pacific University Library catalogue


Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.

By: Dainton, MarianneContributor(s): Zelley, Elaine DMaterial type: TextTextPublication details: Los Angeles : SAGE, c2019Edition: 4th edDescription: xv, 272 pages : illustration ; 24 cmISBN: 9781506315478 (pbk.)Subject(s): Communication -- PhilosophyDDC classification: 302.2/01 LOC classification: P90 | .D35 2019
Contents:
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.
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Includes bibliographical references (pages 249-267) and index.

Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.

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