Asia Pacific University Library catalogue


Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

By: Solis, BrianContributor(s): Breakenridge, DeirdreMaterial type: TextTextPublication details: Upper Saddle River, N.J. : FT Press, c2009Description: xxviii, 314 p. : ill. ; 24 cmISBN: 9780137150694 (hbk.); 0137150695 (hbk.)Subject(s): Public relations | Social media -- Economic aspects | Online social networksDDC classification: 659.2 LOC classification: HD59 | .S65 2009Online resources: Table of contents only
Contents:
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD59 .S65 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00015656
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HD59 .S45 2014 c.1 Practice of public relations / HD59 .S45 2014 c.2 Practice of public relations / HD59 .S45 2014 c.3 Practice of public relations / HD59 .S65 2009 c.1 Putting the public back in public relations : HD59 .T474 2021 c.1 The public relations handbook / HD59 .Y38 2006 c.1 Public relations for dummies / HD59 .Y43 1991 c.1 Decent exposure :

Includes index.

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.

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