Asia Pacific University Library catalogue


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1.
The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih.

by Shih, Clara Chung-wai.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2011Availability: Items available for loan: APU LibraryCall number: HD30.37 .S55 2011 c.2 (3).

2.
RailsSpace : building a social networking Website with Ruby on Rails / Michael Hartl, Aurelius Prochazka.

by Hartl, Michael | Prochazka, Aurelius.

Series: Addison-Wesley professional Ruby seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Addison-Wesley, c2008Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: TK5105.888 .H37 2008 c.1 (2).

3.
Design to thrive : creating social networks and online communities that last / Tharon W. Howard.

by Howard, Tharon W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Burlington, MA : Morgan Kaufmann Publishers, c2010Availability: Items available for loan: APU LibraryCall number: HM742 .H69 2010 c.1 (2).

4.
Here comes everybody : the power of organizing without organizations / Clay Shirky.

by Shirky, Clay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Penguin Press, c2008Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: HM851 .S55 2008 c.1 (1).

5.
Mining the social web / Matthew A. Russell.

by Russell, Matthew A. (Computer scientist).

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, Calif. : O'Reilly, c2014Availability: Items available for loan: APU LibraryCall number: QA76.9.D343 R87 2014 c.1 (2).

6.
Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

by Solis, Brian | Breakenridge, Deirdre.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: HD59 .S65 2009 c.1 (1).

7.
INFLUENCE OF SOCIAL MEDIA TOWARDS ONLINE PURCHASING BEHAVIOR AMONG YOUNGSTERS / ANITA TAMANG.

by ANITA TAMANG (TP035180) | Ms. Haslina Hashim [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management with specialism in Electronic Business. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0023 (1). :

8.
A STUDY ON CUSTOMER SATISFACTION, QUALITY AND SERVICE IN PAKISTAN INTERNATIONAL AIRLINES / TALAL WALI AMJAD FAQIR.

by TALAL WALI AMJAD FAQIR (TP027726) | Mr. Ahmad Muzammir Muhammad [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1606IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0022 (1). :

9.
A STUDY ON THE CHALLENGES FACED BY BANGLADESH BIMAN AIRLINES DUE TO CONSUMER EXPECTATIONS, SAFETY AND INFRASTRUCTURE IN SEEKING GLOBAL MARKET PRESENCE / ASIF HASAN.

by ASIF HASAN (TP029925) | Mr. Ahmad Muzammir Muhammad [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1606IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0021 (1). :

10.
THE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS : AN EXPLORATORY STUDY ON GENERATION Y AT ASIA PACIFIC UNIVERSITY (APU) / PATRICK WONG CHEE HOE.

by PATRICK WONG CHEE HOE (TP031622) | Ms. Thanam Subramaniam [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0020 (1). :

11.
A STUDY ON SOCIAL MEDIA MARKETING, TRUST, AND CUSTOMER SATISFACTION TOWARDS ONLINE APPARELS PURCHASING BEHAVIOUR AMONG STUDENTS IN PRIVATE UNIVERSITY IN KLANG VALLEY / ANIS SURAYA BINTI KAMARUDDIN.

by ANIS SURAYA BINTI KAMARUDDIN (TP036794) | Ms. Sueraya M. Alwie [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0059 (1). :

12.
A STUDY ON PACKAGING, PERCEIVED RISK, SERVICE QUALITY TOWARDS CONSUMER PURCHASE DECISION ON ONLINE SHOPPING IN MALAYSIA / LAI YUAN XIN.

by LAI YUAN XIN (TP036555) | Mr. Tee Poh Kiong [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0061 (1). :

13.
A STUDY OF THE ONLINE BUYING BEHAVIOR OF THE GEN Y IN MAURITIUS / BOOLKAH KESHIKA.

by BOOLKAH KESHIKA (TP034405) | Mr. Khoo Jing Xian [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0070 (1). :

14.
THE INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR AMONG GEN Y IN MALAYSIA / ABIGAIL SCHULTZ.

by ABIGAIL SCHULTZ (TP031832) | Ms. Rahilah binti Ahmad [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0072 (1). :

15.
AN EXPLANATORY STUDY ON FACTORS AFFECTING THE PURCHASE INTENTION ON FASHION APPARELS AMONG A.P.U STUDENTS IN MALAYSIA / DAVID WIJAYA.

by DAVID WIJAYA (TP032180) | Mr. Kumaresu Murugasu [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610BM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0073 (1). :

16.
AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY / LIM WEI REN.

by LIM WEI REN (TP028000) | Mr. Lim Hau Chek [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0079 (1). :

17.
THE STUDY ON BRAND IMAGE, PERCEIVED QUALITY, CUSTOMER SATISFACTION TOWARDS PURCHASE INTENTION OF APPLE PRODUCTS AMONG YOUNGSTERS IN SURABAYA, INDONESIA / ELWIN SETIA AVIETTA.

by ELWIN SETIA AVIETTA (TP036166) | Mr. Khoo Jing Xian [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0081 (1). :

18.
THE EVALUATION FACTORS THAT INFLUENCE PATIENTS SATISFACTION TOWARDS PUBLIC HOSPITAL SERVICES IN TANGERANG, INDONESIA / ALDO PRAYOGO TJONG.

by ALDO PRAYOGO TJONG (TP036176) | Ms. Rohizan binti Ahmad [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0082 (1). :

19.
THE STUDY ON CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING INTENTIONS FOR COSMETIC PRODUCTS AMONG YOUNGSTERS / BUTHAINA NASSER ALI AL FARAI.

by BUTHAINA NASSER ALI AL FARAI (TP031666) | Ms. Haslina Hashim [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1610KMGT). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0095 (1). :

20.
AN EXPLORATORY STUDY ON PERCEIVED RISK, TRUST AND PERCEIVED VALUE TOWARDS ONLINE SHOPPING AMONG THE ASIA PACIFIC UNIVERSITY OF TECHNOLOGY AND INNOVATION (APU) STAFF IN MALAYSIA / WAI CHEU HONG.

by WAI CHEU HONG (TP035650) | Mr. Jonathan Jeevan Strinivas [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management with specialism in Electronic Business (UC3F1610BM(E-BUS)). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0105 (1). :