Asia Pacific University Library catalogue


A STUDY ON PACKAGING, PERCEIVED RISK, SERVICE QUALITY TOWARDS CONSUMER PURCHASE DECISION ON ONLINE SHOPPING IN MALAYSIA / LAI YUAN XIN.

By: LAI YUAN XIN (TP036555)Contributor(s): Mr. Tee Poh Kiong [Supervisor]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 81 p. : ill. ; 30 cmSubject(s): Packaging | Internet marketing | Teleshopping -- MalaysiaLOC classification: PG-23-0061Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
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Reference Reference APU Library
Reference Collection 		Undergraduate Theses PG-23-0061 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) Available in APres 00037310

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).

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