Asia Pacific University Library catalogue


B2B marketing : a radically different approach for business-to-business marketers / Steve Minett.

By: Minett, SteveMaterial type: TextTextPublication details: London : Financial Times/Prentice Hall, 2002Description: xix, 226 p. : ill. ; 24 cmISBN: 027365425X (hbk.); 9780273654254 (hbk.)Subject(s): Industrial marketing | Management and Business StudiesDDC classification: 658.804 LOC classification: HF5415.1263 | .M56 2002
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Includes index.

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