Building strong brands / David A. Aaker.
Material type:
TextPublication details: New York : Free Press, c1996Description: ix, 380 p. : ill.; 25 cmISBN: 002900151X (hbk.); 9780029001516 (hbk.)Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Intangible property -- Valuation -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | A35 1996Online resources: Contributor biographical information | Sample text | Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 A35 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010532 |
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| HD66 .S3 1995 c.1 Cooperative office systems : | HD66 .S76 1995 c.1 Teams : | HD66 .W67 1998 c.1 The work of teams / | HD69.B7 A35 1996 c.1 Building strong brands / | HD69.B7 A35 2002 c.1 Building strong brands / | HD69.B7 A35 2011 c.1 Brand relevance : | HD69.B7 B38 2002 c.1 Asian branding : |
Includes bibliographical references and index.
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