Asia Pacific University Library catalogue


Your search returned 17 results.

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1.
Building strong brands / David A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c1996Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: APU LibraryCall number: HD69.B7 A35 1996 c.1 (1).

2.
Building strong brands / David A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Free Press Business, 2002Availability: Items available for loan: APU LibraryCall number: HD69.B7 A35 2002 c.1 (1).

3.
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.

by Loken, Barbara | Ahluwalia, Rohini, 1966- | Houston, Michael J.

Series: Marketing and consumer psychology seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .B73 2010 c.1 (1).

4.
Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore ; Chichester : John Wiley, 2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 C44 2008 c.2 (3).

5.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: HD69.B7 H43 2009 c.1 (1).

6.
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.

by Hill, Sam, 1953- | Lederer, Chris, 1965-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2001Availability: Items available for loan: APU LibraryCall number: HD69.B7 H55 2001 c.1 (2).

7.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 2008 c.2 (3). Withdrawn (1).

8.
Managing brands : a contemporary perspective / Sylvie Laforet

by Laforet, Sylvie.

Material type: Text Text; Nature of contents: Publication details: Maidenhead, Berks. : McGraw-Hill Higher Education, c2010Availability: Items available for loan: APU LibraryCall number: HD69.B7 L34 2010 c.1 (1).

9.
Product and brand management / U C Mathur.

by Mathur, U. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Excel Books, 2007Availability: Items available for loan: APU LibraryCall number: HD69.B7 M38 2007 c.1 (2).

10.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 4th ed., New ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 K37 2008 c.1 (3).

11.
The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: Paperback ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Collins, 2005Availability: Items available for loan: APIIT LibraryCall number: HD69.B7 R54 2005 c.1 (1).

12.
Wowability : how to achieve it & why it matters / Imran Syed.

by Syed, Imran.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2008Other title: Wow.Availability: Items available for loan: APU LibraryCall number: HD69.B7 S94 2008 c.1 (2).

13.
B2B branding in Malaysia : a guide to building successful business-to-business brands / Dr. Paul Temporal in collaboration with TEC Asia Centre Sdn. Bhd.

by Temporal, Paul [Dr.] | TEC Asia Centre Sdn. Bhd.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Sungai Buloh, Selangor : Kanyin Publications, c2006Availability: Items available for loan: APU LibraryCall number: HD69.B7 T46 2006 c.1 (1).

14.
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.

by Alsop, Ronald.

Series: A Wall Street journal bookMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2004Other title: Eighteen immutable laws of corporate reputation.Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: APU LibraryCall number: HD59.2 .A47 2004 c.1 (1).

15.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 1998 c.1 (1).

16.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia : Kogan Page, c2012Availability: Items available for loan: APU LibraryCall number: HD69.B7 K37 2012 c.1 (2).

17.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

by Martinez Onaindia, Carlos | Resnick, Brian, 1974-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .M37 2013 c.1 (1).