Asia Pacific University Library catalogue


Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextPublication details: New York : McGraw-Hill Education, c2015Edition: 10th edDescription: xxxiv, 842 p. : col. ill. ; 28 cmISBN: 9780078028977 (hbk.); 0078028973 (hbk.)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B45 2015
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5823 .B45 2015 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00032249

Includes index.

There are no comments on this title.

to post a comment.