Asia Pacific University Library catalogue


Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.

By: Verganti, RobertoMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2009Description: xv, 272 p. : ill. ; 25 cmISBN: 9781422124826 (hbk.)Subject(s): Technological innovations | Industrial managementDDC classification: 658.514 LOC classification: HC79.T4 | V47 2009
Contents:
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HC79.T4 V47 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027328
General Circulation General Circulation APU Library
Open Shelf 		Book HC79.T4 V47 2009 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027329
General Circulation General Circulation APU Library
Open Shelf 		Book HC79.T4 V47 2009 c.3 (Browse shelf (Opens below)) 3 Withdrawn Weeded 00027330

Includes bibliographical references and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

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