Asia Pacific University Library catalogue


Lateral thinking : creativity step by step / Edward de Bono

By: De Bono, Edward, 1933-Material type: TextTextSeries: Harper colophon booksPublication details: New York : Harper Perennial, [2015] c1990Description: 300 p. : ill. ; 21 cmISBN: 0060903252 (pbk.); 9780060903251 (pbk.)Subject(s): Creative thinking | CreativenessDDC classification: 153.35 LOC classification: BF408 | .D43 2015
Contents:
Preface -- Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use oflateral thinking -- Techniques -- The generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgment -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstonning -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts/divisions/polarization -- The new word po -- Blocked by openness -- Description/problem solving/design -- Summary
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book BF408 .D43 2015 c.1 (Browse shelf (Opens below)) 1 Available 00016594
General Circulation General Circulation APU Library
Open Shelf 		Book BF408 .D43 2015 c.2 (Browse shelf (Opens below)) 2 Available 00016595

First Perennial Library edition published 1990. Reissued 2015.

Preface -- Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use oflateral thinking -- Techniques -- The generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgment -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstonning -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts/divisions/polarization -- The new word po -- Blocked by openness -- Description/problem solving/design -- Summary

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