Asia Pacific University Library catalogue


Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

By: Kotler, PhilipContributor(s): Lee, Nancy, 1945-Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2005Description: x, 307 p. : ill. ; 24 cmISBN: 0471476110 (hbk.); 9780471476115 (hbk.)Subject(s): Social responsibility of business | Social marketing | Corporations -- Charitable contributions | Corporate imageDDC classification: 658.408 LOC classification: HD60 | .K67 2005
Contents:
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD60 .K67 2005 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00032238
General Circulation General Circulation APU Library
Open Shelf 		Book HD60 .K67 2005 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00032239

Published simultaneously in Canada.

Includes bibliographical references (p. 277-295) and index.

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

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