Asia Pacific University Library catalogue


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1.
Perfecting corporate character : insightful lessons for 21st-century organizations / Frank J. Sherosky.

by Sherosky, Frank J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Clinton Twp., Mich., USA : Strategic Publications, c1997Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HD58.7 .S54 1997 c.1 (2).

2.
Brand storm : a tale of passion, betrayal and revenge / Will Murray.

by Murray, Will, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Financial Times Prentice Hall, 2000Availability: Items available for loan: APU LibraryCall number: HF5415.15 .M87 2000 c.1 (3).

3.
The company image : building your identity and influence in the marketplace / Elinor Selame, Joe Selame (Selame Design), with the editorial collaboration of F. Peter Model.

by Selame, Elinor | Selame, Joe | Model, F. Peter | Selame Design (Firm).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1988Availability: Items available for loan: APU LibraryCall number: HD59.2 .S45 1988 c.1 (1).

4.
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

by Foley, John, 1955- | Kendrick, Julie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Francisco, CA : Jossey-Bass, c2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HD69.B7 F65 2006 c.1 (2).

5.
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.

by Alsop, Ronald.

Series: A Wall Street journal bookMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2004Other title: Eighteen immutable laws of corporate reputation.Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: APU LibraryCall number: HD59.2 .A47 2004 c.1 (1).

6.
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

by Kotler, Philip | Lee, Nancy, 1945-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: APU LibraryCall number: HD60 .K67 2005 c.1 (2).

7.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

by Martinez Onaindia, Carlos | Resnick, Brian, 1974-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .M37 2013 c.1 (1).