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Kasper, Hans.

Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2d ed. - Hoboken, NJ : John Wiley & Sons, c2006. - xvii, 554 p. ; ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780470091166 (pbk.) 0470091169 (pbk.)

LCCN: 2005034528

Subjects--Topical Terms:
Service industries--Marketing--Management.
Customer services--Marketing--Management.

LC Class. No.: HD9980.5 / .K37 2006

Dewey Class. No.: 658.8 / KAS 2006

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