Barrera, Rick.
Overpromise and overdeliver : how to design and deliver extraordinary customer experiences / Rick Barrera. - Rev. ed. - New York, N.Y. : Portfolio, 2009. - x, 226 p. : ill. ; 24 cm.
Includes bibliographical references (p. 209-215) and index.
Overachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.
9781591842682 (hbk.)
2008050019
GBA945240 bnb
015175621 Uk
Product management.
Brand loyalty.
Customer loyalty.
HF5415.15 / .B37 2009
658.8343 / BAR 2009
Overpromise and overdeliver : how to design and deliver extraordinary customer experiences / Rick Barrera. - Rev. ed. - New York, N.Y. : Portfolio, 2009. - x, 226 p. : ill. ; 24 cm.
Includes bibliographical references (p. 209-215) and index.
Overachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.
9781591842682 (hbk.)
2008050019
GBA945240 bnb
015175621 Uk
Product management.
Brand loyalty.
Customer loyalty.
HF5415.15 / .B37 2009
658.8343 / BAR 2009