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Egan, John, 1952-

Marketing communications / John Egan. - London : Thomson Learning, 2007. - xxii, 467 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781844801213 (pbk.) 1844801217 (pbk.)

Nat. Bib. No.: GBA964060 bnb

Subjects--Topical Terms:
Communication in marketing.
Marketing.

LC Class. No.: HF5415.123 / .E33 2007

Dewey Class. No.: 658.8 / EGA 2007

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