Marketing communications / (Record no. 10998)
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000 -LEADER | |
---|---|
fixed length control field | 00947cam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | 014547354 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150318113551.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 700101s2007 enka b 001 0 eng d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA964060 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781844801213 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1844801217 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UK-WkNB |
Language of cataloging | eng |
Transcribing agency | UK-WkNB |
Modifying agency | SUE |
042 ## - AUTHENTICATION CODE | |
Authentication code | ukblsr |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .E33 2007 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 22 |
Item number | EGA 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Egan, John, |
Dates associated with a name | 1952- |
9 (RLIN) | 8364 |
245 10 - TITLE STATEMENT | |
Title | Marketing communications / |
Statement of responsibility, etc | John Egan. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Thomson Learning, |
Date of publication, distribution, etc | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 467 p. : |
Other physical details | col. ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 8147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 878 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 21/02/2014 | KOPERASI UM | PB10100182 | PB10100182 | 80.50 | HF5415.123 .E33 2007 c.1 | 00027443 | 28/06/2014 | 1 | 80.50 | 21/02/2014 | General Circulation |