Asia Pacific University Library catalogue


Marketing communications / (Record no. 10998)

000 -LEADER
fixed length control field 00947cam a2200301 a 4500
001 - CONTROL NUMBER
control field 014547354
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318113551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 700101s2007 enka b 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA964060
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781844801213 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1844801217 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UK-WkNB
Language of cataloging eng
Transcribing agency UK-WkNB
Modifying agency SUE
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .E33 2007
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number EGA 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Egan, John,
Dates associated with a name 1952-
9 (RLIN) 8364
245 10 - TITLE STATEMENT
Title Marketing communications /
Statement of responsibility, etc John Egan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Thomson Learning,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 467 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 878
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 21/02/2014 KOPERASI UM PB10100182 | PB10100182 80.50   HF5415.123 .E33 2007 c.1 00027443 28/06/2014 1 80.50 21/02/2014 General Circulation