Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th Global ed. - Boston, [Mass.] : Pearson, c2011. - 648 p. : ill., ports. ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007. Formerly CIP.
Includes bibliographical references and index.
9780136118749 (pbk.) 0136118747 (pbk.)
GBB011465 bnb
Service industries--Marketing.
Professions--Marketing.
Work environment.
HD9980.5 / .L68 2011
658.8 / LOV 2011
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th Global ed. - Boston, [Mass.] : Pearson, c2011. - 648 p. : ill., ports. ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007. Formerly CIP.
Includes bibliographical references and index.
9780136118749 (pbk.) 0136118747 (pbk.)
GBB011465 bnb
Service industries--Marketing.
Professions--Marketing.
Work environment.
HD9980.5 / .L68 2011
658.8 / LOV 2011