Marketing power plays : how the world's most ingenious marketers reach the top of their game.
- New York ; London : McGraw-Hill, c2007.
- ix, 178 p. : ill. ; 22 cm.
- BusinessWeek. .
- BusinessWeek books. .
Includes bibliographical references (p. 167-168) and index.
9780071475587 (pbk.) 0071475583 (pbk.)
2007278236
GBA6A3056 bnb
013619482 Uk
Marketing.
Marketing--Case studies.
HF5415 / .M37 2007
658.8 / MAR 2007
Includes bibliographical references (p. 167-168) and index.
9780071475587 (pbk.) 0071475583 (pbk.)
2007278236
GBA6A3056 bnb
013619482 Uk
Marketing.
Marketing--Case studies.
HF5415 / .M37 2007
658.8 / MAR 2007