Asia Pacific University Library catalogue


Ries, Al.

Marketing warfare / Al Ries & Jack Trout. - 20th anniversary ed. - New York : McGraw-Hill, c2006. - viii, 216 p. : ill., map ; 21 cm

Includes index.

0071460829 (hbk.) 9780071460828 (hbk.)

2005054322


Marketing.
Competition.

HF5415 / .R54 2006

658.8 / RIE 2006