Ries, Al.
Marketing warfare / Al Ries & Jack Trout. - 20th anniversary ed. - New York : McGraw-Hill, c2006. - viii, 216 p. : ill., map ; 21 cm
Includes index.
0071460829 (hbk.) 9780071460828 (hbk.)
2005054322
Marketing.
Competition.
HF5415 / .R54 2006
658.8 / RIE 2006
Marketing warfare / Al Ries & Jack Trout. - 20th anniversary ed. - New York : McGraw-Hill, c2006. - viii, 216 p. : ill., map ; 21 cm
Includes index.
0071460829 (hbk.) 9780071460828 (hbk.)
2005054322
Marketing.
Competition.
HF5415 / .R54 2006
658.8 / RIE 2006