Marketing warfare / (Record no. 11059)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01185cam a22003374a 4500 |
001 - CONTROL NUMBER | |
control field | 14120251 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150825143716.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050926s2006 nyuab 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2005054322 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071460829 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071460828 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | SUE |
Language of cataloging | eng |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .R54 2006 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 22 |
Item number | RIE 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, Al. |
9 (RLIN) | 20511 |
245 10 - TITLE STATEMENT | |
Title | Marketing warfare / |
Statement of responsibility, etc | Al Ries & Jack Trout. |
250 ## - EDITION STATEMENT | |
Edition statement | 20th anniversary ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill, |
Date of publication, distribution, etc | c2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 216 p. : |
Other physical details | ill., map ; |
Dimensions | 21 cm |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 878 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Competition. |
9 (RLIN) | 5512 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Trout, Jack. |
9 (RLIN) | 8812 |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Contributor biographical information |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0625/2005054322-b.html |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0625/2005054322-d.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 23/02/2014 | MPH | 1679 | 1679 | 107.80 | HF5415 .R54 2006 c.1 | 00027532 | 28/06/2014 | 1 | 107.80 | 23/02/2014 | Staff Circulation | ||||
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 23/02/2014 | MPH | 1679 | 1679 | 107.80 | HF5415 .R54 2006 c.2 | 00027533 | 28/06/2014 | 2 | 107.80 | 23/02/2014 | General Circulation | ||||
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 23/02/2014 | EMO | A082351 | A082351 | 76.00 | 1 | HF5415 .R54 2006 c.3 | 00027534 | 26/10/2016 | 3 | 76.00 | 23/02/2014 | General Circulation | 1 | 17/10/2016 |