Services marketing : integrating customer focus across the firm /
Alan Wilson ... [et al.].
- European ed.
- Maidenhead : McGraw-Hill Education, c2008.
- xxiii, 623 p. : col. ill. ; 25 cm.
"First European edition." Formerly CIP.
Includes bibliographical references and index.
9780077107956 (pbk.) 0077107950 (pbk.)
GBA487387 bnb
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .S47 2008
658.8 / SER 2008
"First European edition." Formerly CIP.
Includes bibliographical references and index.
9780077107956 (pbk.) 0077107950 (pbk.)
GBA487387 bnb
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .S47 2008
658.8 / SER 2008