Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.].
Material type:
TextPublication details: Maidenhead : McGraw-Hill Education, c2008Edition: European edDescription: xxiii, 623 p. : col. ill. ; 25 cmISBN: 9780077107956 (pbk.); 0077107950 (pbk.)Subject(s): Service industries -- Marketing | Customer services | Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HD9980.5 | .S47 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf | Book | HD9980.5 .S47 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027539 | |
General Circulation
|
APU Library Open Shelf | Book | HD9980.5 .S47 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027540 |
"First European edition."
Formerly CIP. Uk
Includes bibliographical references and index.
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