Trout, Jack.
The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin. - New York : McGraw-Hill, c1999. - x, 205 p. : ill. ; 24 cm.
Includes bibliographical references (p. 195-196) and index.
The Basics of Simplicity. Simplicity. Why people fear it so much. Common sense. It can make things happen. Complex language. It can cloud people's minds -- Management Issues. Information. Too much can confuse you. Consultants. The source of a lot of nonsense. Competitors. Simply think of them as the enemy. Strategy. It's all about differentiation. Customer orientation. It's a given, not a difference. Annual budgets. A simple way to maximize your dollars. Prices. Simple guidelines to get them right -- Leadership Issues. Mission statements. All they add is needless confusion. Leadership. It's about leading the charge. Long-term planning. It's just wishful thinking. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
9780071373326 (pbk.) 0071373322 (pbk.)
98037927
GB99-80648
Industrial management.
Simplicity.
HD31 / .T76 1999
658 / TRO 1999
The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin. - New York : McGraw-Hill, c1999. - x, 205 p. : ill. ; 24 cm.
Includes bibliographical references (p. 195-196) and index.
The Basics of Simplicity. Simplicity. Why people fear it so much. Common sense. It can make things happen. Complex language. It can cloud people's minds -- Management Issues. Information. Too much can confuse you. Consultants. The source of a lot of nonsense. Competitors. Simply think of them as the enemy. Strategy. It's all about differentiation. Customer orientation. It's a given, not a difference. Annual budgets. A simple way to maximize your dollars. Prices. Simple guidelines to get them right -- Leadership Issues. Mission statements. All they add is needless confusion. Leadership. It's about leading the charge. Long-term planning. It's just wishful thinking. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
9780071373326 (pbk.) 0071373322 (pbk.)
98037927
GB99-80648
Industrial management.
Simplicity.
HD31 / .T76 1999
658 / TRO 1999