The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin.
Material type: TextPublication details: New York : McGraw-Hill, c1999Description: x, 205 p. : ill. ; 24 cmISBN: 9780071373326 (pbk.); 0071373322 (pbk.)Subject(s): Industrial management | SimplicityDDC classification: 658 LOC classification: HD31 | .T76 1999Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
General Circulation | APU Library Open Shelf | Book | HD31 .T76 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027542 | |
General Circulation | APU Library Open Shelf | Book | HD31 .T76 1999 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010398 |
Includes bibliographical references (p. 195-196) and index.
The Basics of Simplicity. 1. Simplicity. Why people fear it so much. 2. Common sense. It can make things happen. 3. Complex language. It can cloud people's minds -- Management Issues. 4. Information. Too much can confuse you. 5. Consultants. The source of a lot of nonsense. 6. Competitors. Simply think of them as the enemy. 7. Strategy. It's all about differentiation. 8. Customer orientation. It's a given, not a difference. 9. Annual budgets. A simple way to maximize your dollars. 10. Prices. Simple guidelines to get them right -- Leadership Issues. 11. Mission statements. All they add is needless confusion. 12. Leadership. It's about leading the charge. 13. Long-term planning. It's just wishful thinking.
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
There are no comments on this title.