Crawford, C. Merle 1924-
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill, c2004. - xx, 567 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing .
Previous ed.: 1997.
Includes bibliographical references and index.
0071236856 (pbk.) 9780071236850 (pbk.)
99034882
GBA230786 bnb
New products--Management.
HF5415.153 / .C73 2004
658.575 / CRA 2004
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill, c2004. - xx, 567 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing .
Previous ed.: 1997.
Includes bibliographical references and index.
0071236856 (pbk.) 9780071236850 (pbk.)
99034882
GBA230786 bnb
New products--Management.
HF5415.153 / .C73 2004
658.575 / CRA 2004