New products management / C. Merle Crawford, C. Anthony Di Benedetto.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill, c2004Edition: 7th edDescription: xx, 567 p. : ill. ; 24 cmISBN: 0071236856 (pbk.) ; 9780071236850 (pbk.)Subject(s): New products -- Management | Management and Business StudiesDDC classification: 658.575 LOC classification: HF5415.153 | .C73 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.153 .C73 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027373 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.153 .C73 2004 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027374 |
Previous ed.: 1997.
Includes bibliographical references and index.
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