Dibb, Sally, 1963-
Marketing briefs : a revision study guide / Sally Dibb and Lyndon Simkin. - 2nd ed. - Amsterdam ; New York : Elsevier Butterworth-Heinemann, c2004. - viii, 363 p. : ill. ; 25 cm.
Previous ed.: Oxford : Butterworth-Heinemann, 2001.
Includes bibliographical references and index.
075066200X (pbk.) 9780750662000 (pbk.)
Marketing--Management.
Marketing--Management--Problems, exercises, etc.
HF5415.13 / .D53 2004
658.80076 / DIB 2004
Marketing briefs : a revision study guide / Sally Dibb and Lyndon Simkin. - 2nd ed. - Amsterdam ; New York : Elsevier Butterworth-Heinemann, c2004. - viii, 363 p. : ill. ; 25 cm.
Previous ed.: Oxford : Butterworth-Heinemann, 2001.
Includes bibliographical references and index.
075066200X (pbk.) 9780750662000 (pbk.)
Marketing--Management.
Marketing--Management--Problems, exercises, etc.
HF5415.13 / .D53 2004
658.80076 / DIB 2004