Asia Pacific University Library catalogue


Marketing briefs : a revision study guide / Sally Dibb and Lyndon Simkin.

By: Dibb, Sally, 1963-Contributor(s): Simkin, Lyndon, 1961-Material type: TextTextPublication details: Amsterdam ; New York : Elsevier Butterworth-Heinemann, c2004Edition: 2nd edDescription: viii, 363 p. : ill. ; 25 cmISBN: 075066200X (pbk.); 9780750662000 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Problems, exercises, etcDDC classification: 658.80076 LOC classification: HF5415.13 | .D53 2004
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Open Shelf 		Book HF5415.13 .D53 2004 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027598

Previous ed.: Oxford : Butterworth-Heinemann, 2001.

Includes bibliographical references and index.

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