Armstrong, Gary
Marketing : an introduction : an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva. - Singapore : Pearson Prentice Hall, c2006. - xx, 596 p. : ill. ; 28 cm.
Original English language ed: Marketing. 7th ed. Prentice Hall, 2005.
Includes bibliographical references and indexes.
013167661X (pbk.) 9780131676619 (pbk.)
2005469620
Marketing--Asia.
HF5415 / .A76 2005
658.80095 / ARM 2005
Marketing : an introduction : an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva. - Singapore : Pearson Prentice Hall, c2006. - xx, 596 p. : ill. ; 28 cm.
Original English language ed: Marketing. 7th ed. Prentice Hall, 2005.
Includes bibliographical references and indexes.
013167661X (pbk.) 9780131676619 (pbk.)
2005469620
Marketing--Asia.
HF5415 / .A76 2005
658.80095 / ARM 2005