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Hartley, Robert F., 1927-

Marketing mistakes / Robert F. Hartley. - 4th ed. - New York : Wiley, c1989. - vii, 278 p. : ill. ; 23 cm.

Includes bibliographical references.

ISBN: 0471616656 (pbk.) 9780471616658 (pbk.)

LCCN: 88026101

Subjects--Topical Terms:
Marketing--Case studies.--United States

LC Class. No.: HF5415.1 / .H37 1989

Dewey Class. No.: 658.800973 / HAR 1989

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