Asia Pacific University Library catalogue


Marketing mistakes / Robert F. Hartley.

By: Hartley, Robert F, 1927-Material type: TextTextPublication details: New York : Wiley, c1989Edition: 4th edDescription: vii, 278 p. : ill. ; 23 cmISBN: 0471616656 (pbk.); 9780471616658 (pbk.)Subject(s): Marketing -- United States -- Case studiesDDC classification: 658.800973 LOC classification: HF5415.1 | .H37 1989
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Includes bibliographical references.

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