Asia Pacific University Library catalogue


Pine, B. Joseph.

Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreward by Stan Davis. - Boston, Mass. : Harvard Business School, c1993. - xxi, 333 p. : ill. ; 24 cm.

Originally published: U.S.: HBS, 1992.

Includes bibliographical references and index.

0875849466 (pbk.) 9780875849461 (pbk.)

GB99-Y8503


Product management.
Multiproduct firms.
Flexible manufacturing systems.
Technological innovations--Management.
Manufactures--Technological innovations--Management.
Service industries--Technological innovations--Management.
New products--Management.
Competition.
Mass production.

HD45 / .P56 1993

658.575 / PIN 1993