Asia Pacific University Library catalogue


Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreward by Stan Davis.

By: Pine, B. JosephMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business School, c1993Description: xxi, 333 p. : ill. ; 24 cmISBN: 0875849466 (pbk.); 9780875849461 (pbk.)Subject(s): Product management | Multiproduct firms | Flexible manufacturing systems | Technological innovations -- Management | Manufactures -- Technological innovations -- Management | Service industries -- Technological innovations -- Management | New products -- Management | Competition | Mass productionDDC classification: 658.575 LOC classification: HD45 | .P56 1993
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Originally published: U.S.: HBS, 1992.

Includes bibliographical references and index.

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